更多其它信息
上海尼尔森市场研究有限公司北京分公司
全国工商局联网信息自动验证： 
- 招聘公司性质
- 外资公司
- 招聘公司规模
- 501-1000人
- 招聘公司行业
- 商务服务业(法律/会计/广告/公关/设计/中介等)
- 招聘公司地区
- 北京 东城
招聘公司简介
尼尔森
让您在资讯方面领先一步
要在当今复杂多变的市场上取得成功，仅仅知道人们正在购买什么样的产品和服务是远远不够的。您还要知道为什么。于是，尼尔森也就有了大展收受身手的机会。在世界各地的每一个角落——无论是商店、家庭还是街道，我们关注着消费者，帮助我们的客户解答那些最紧迫的问题。通过我们所拥有的最丰富、最全面的媒体和市场资讯，业内最具专业性的服务和分析工具，回答客户提出的问题。
尼尔森是客户寻找商业机会，做出成功的决策的最佳合作伙伴。
归根到底，我们的客户依赖于尼尔森去赢得市场，占领市场。他们对尼尔森的资讯坚信不已——在市场调查行业，尼尔森在速度、准确性和覆盖面方面绝对是无与伦比的。尼尔森深入开发的软件工具和分析技能，同样也是他们所信赖的。而经过全面培训的专业人员，更是他们获取市场知识、专业技巧和洞察市场最可靠的源泉。
总之，他们希望能尼尔森共同分享自己的成功快乐。一切以行动为标准，持之以恒，这就是我们的宗旨。正是这种对绩效的渴望——无论是客户的成就还是我们自己的业绩，把我们牢固地连接在一起。
市场调查的价值
要了解人们的所想、所愿、所需和所做，市场调查是一种最有效、成本最低的方法。一般而言，这是其他场合所无法获得的信息。商业界可以利用市场调查，根据顾客需求帮助他们生产产品或服务，评价市场营销战略的成败。大多数成功的组织都已经认识到，不当的调查会显著增加他们在市场上失败的可能性。
社会和政府机构也需要利用市场调查，对公共意见进行调查，并以此作为制定政策的依据，或是对政府宣传活动的成果予以衡量。
市场调查的有效性在于，通过与少数对象进行谈话或进行调查，您就可以了解一个更大的群体。然而，只有这些被调查对象对整个群体具有代表性、提出的问题合理准确并对答案进行正确解释的情况下，这种方法才能发挥作用。正是出于这个原因，必须由有经验的专业人员进行这种调查，因为只有他们才能设计和执行这种调查，才能把调查所获得的信息和见解传达给顾客。
我们的业务
尼尔森将根据客户的具体需求来定制调查方案。对于一般性的调查需求，尼尔森拥有一套在全球范围内得到认可的专有调查产品和方法，为客户提供最有力的可比性标准化数据。
其他调查要求则是千变万化的，取决于某一具体组织的地位和战略目标。在这种情况下，特定的调查也许是必不可少的，从而解决某一个或一系列的具体市场事务。两者的相互结合常常是必要的。
尼尔森所进行的全部调查都是以团队形式进行，构成这个团队的调查及客户服务专业人员，不仅熟知这个行业和相关业务，同时具备相应的调查技能。提供市场数据仅仅是一个方面，另一方面，通过把数据转换为具有可操作性的市场和经营策略，尼尔森长期致力于客户业务的增值。
尼尔森的主要客户是快速消费品行业的制造商和零售商。此外，我们还在全球市场上服务于来自汽车、金融服务、电讯和众多其他消费型行业的客户。
尼尔森的覆盖范围
尼尔森的覆盖范围遍布世界上的一百多个国家。尼尔森总部位于美国纽约，并在伊利诺伊州的商堡（Schaumburg）、比利时的瓦韦尔（Wavre）、中国香港、澳大利亚的悉尼、阿根廷的布宜诺斯艾利斯以及塞浦路斯的尼科西亚建立了区域业务中心。
尼尔森的领导架构
了解今日尼尔森的领导者
尼尔森的历史沿革
阿瑟.查尔斯.尼尔森于1923年创建了尼尔森公司。通过它，老尼尔森先生让消费品经销商认识了众多具有创造性的研究方法和研究技术，今天，这些方法和技术已经成为业界的标准，其中包括最早用于对销售额及市场份额进行公正衡量的方法。
尼尔森公司章程
1931年，在阿瑟.查尔斯.尼尔森写下的《尼尔森公司章程》中，第一次明确了把尼尔森发展成为市场研究领域全球领导者的原则。今天，这个《章程》依旧不乏活力，引领着我们继续前进。
What We Do
Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth.
Clients work with our services to:
* Measure their market performance
* Analyse market dynamics
* Diagnose and solve marketing and sales problems, and
* Identify and capture growth opportunities
Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.
Market Measurement
Our major market-measurement services provide comprehensive coverage of:
* Sales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores.
* Purchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customised studies. These consumer panel and consumer research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behaviour, shopping patterns and demographic characteristics.
Analytical Tools and Services
We offer a wide range of software and professional services that enable clients to receive, select and evaluate our market-measurement information, integrate it with their own data and third-party information, and apply it to specific business issues and situations.
Clients can view and analyse information from many perspectives, such as by specific product categories, by geographic area or by retail channel. We also organize and present information to suit the specific needs of many individuals in manufacturing, service and retail organisations, including general managers, marketing professionals, sales professionals, purchases, merchandisers and category managers.
Diagnostic Services
Our consumer panel and consumer research services provide clients with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers’ purchasing decisions. Consumer panels link purchasing information to demographics and provide a controlled environment for examining motivational factors.
Our analytical and modelling services provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimisation, pricing, consumer targeting and marketing mix optimisation.
In many markets, we offer a suite of consumer-focused consumer research techniques and services that address clients’ unique and specific marketing and sales issues.
Opportunity Identification
While our major clients all share a common focus on consumers, each individual client has its own distinct set of business characteristics and marketing and sales concerns. Our information and services are designed to help each client identify and act upon unique growth opportunities.
Using a structured and disciplined approach to building and managing long-term relationships, our people work in close partnership with their clients to understand their strategies and business objectives... To design the right suite of Nielsen services that fits their needs... To agree on clear and measurable business objectives... And to measure the results and clients’ return on their investment.
让您在资讯方面领先一步
要在当今复杂多变的市场上取得成功，仅仅知道人们正在购买什么样的产品和服务是远远不够的。您还要知道为什么。于是，尼尔森也就有了大展收受身手的机会。在世界各地的每一个角落——无论是商店、家庭还是街道，我们关注着消费者，帮助我们的客户解答那些最紧迫的问题。通过我们所拥有的最丰富、最全面的媒体和市场资讯，业内最具专业性的服务和分析工具，回答客户提出的问题。
尼尔森是客户寻找商业机会，做出成功的决策的最佳合作伙伴。
归根到底，我们的客户依赖于尼尔森去赢得市场，占领市场。他们对尼尔森的资讯坚信不已——在市场调查行业，尼尔森在速度、准确性和覆盖面方面绝对是无与伦比的。尼尔森深入开发的软件工具和分析技能，同样也是他们所信赖的。而经过全面培训的专业人员，更是他们获取市场知识、专业技巧和洞察市场最可靠的源泉。
总之，他们希望能尼尔森共同分享自己的成功快乐。一切以行动为标准，持之以恒，这就是我们的宗旨。正是这种对绩效的渴望——无论是客户的成就还是我们自己的业绩，把我们牢固地连接在一起。
市场调查的价值
要了解人们的所想、所愿、所需和所做，市场调查是一种最有效、成本最低的方法。一般而言，这是其他场合所无法获得的信息。商业界可以利用市场调查，根据顾客需求帮助他们生产产品或服务，评价市场营销战略的成败。大多数成功的组织都已经认识到，不当的调查会显著增加他们在市场上失败的可能性。
社会和政府机构也需要利用市场调查，对公共意见进行调查，并以此作为制定政策的依据，或是对政府宣传活动的成果予以衡量。
市场调查的有效性在于，通过与少数对象进行谈话或进行调查，您就可以了解一个更大的群体。然而，只有这些被调查对象对整个群体具有代表性、提出的问题合理准确并对答案进行正确解释的情况下，这种方法才能发挥作用。正是出于这个原因，必须由有经验的专业人员进行这种调查，因为只有他们才能设计和执行这种调查，才能把调查所获得的信息和见解传达给顾客。
我们的业务
尼尔森将根据客户的具体需求来定制调查方案。对于一般性的调查需求，尼尔森拥有一套在全球范围内得到认可的专有调查产品和方法，为客户提供最有力的可比性标准化数据。
其他调查要求则是千变万化的，取决于某一具体组织的地位和战略目标。在这种情况下，特定的调查也许是必不可少的，从而解决某一个或一系列的具体市场事务。两者的相互结合常常是必要的。
尼尔森所进行的全部调查都是以团队形式进行，构成这个团队的调查及客户服务专业人员，不仅熟知这个行业和相关业务，同时具备相应的调查技能。提供市场数据仅仅是一个方面，另一方面，通过把数据转换为具有可操作性的市场和经营策略，尼尔森长期致力于客户业务的增值。
尼尔森的主要客户是快速消费品行业的制造商和零售商。此外，我们还在全球市场上服务于来自汽车、金融服务、电讯和众多其他消费型行业的客户。
尼尔森的覆盖范围
尼尔森的覆盖范围遍布世界上的一百多个国家。尼尔森总部位于美国纽约，并在伊利诺伊州的商堡（Schaumburg）、比利时的瓦韦尔（Wavre）、中国香港、澳大利亚的悉尼、阿根廷的布宜诺斯艾利斯以及塞浦路斯的尼科西亚建立了区域业务中心。
尼尔森的领导架构
了解今日尼尔森的领导者
尼尔森的历史沿革
阿瑟.查尔斯.尼尔森于1923年创建了尼尔森公司。通过它，老尼尔森先生让消费品经销商认识了众多具有创造性的研究方法和研究技术，今天，这些方法和技术已经成为业界的标准，其中包括最早用于对销售额及市场份额进行公正衡量的方法。
尼尔森公司章程
1931年，在阿瑟.查尔斯.尼尔森写下的《尼尔森公司章程》中，第一次明确了把尼尔森发展成为市场研究领域全球领导者的原则。今天，这个《章程》依旧不乏活力，引领着我们继续前进。
What We Do
Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth.
Clients work with our services to:
* Measure their market performance
* Analyse market dynamics
* Diagnose and solve marketing and sales problems, and
* Identify and capture growth opportunities
Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.
Market Measurement
Our major market-measurement services provide comprehensive coverage of:
* Sales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores.
* Purchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customised studies. These consumer panel and consumer research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behaviour, shopping patterns and demographic characteristics.
Analytical Tools and Services
We offer a wide range of software and professional services that enable clients to receive, select and evaluate our market-measurement information, integrate it with their own data and third-party information, and apply it to specific business issues and situations.
Clients can view and analyse information from many perspectives, such as by specific product categories, by geographic area or by retail channel. We also organize and present information to suit the specific needs of many individuals in manufacturing, service and retail organisations, including general managers, marketing professionals, sales professionals, purchases, merchandisers and category managers.
Diagnostic Services
Our consumer panel and consumer research services provide clients with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers’ purchasing decisions. Consumer panels link purchasing information to demographics and provide a controlled environment for examining motivational factors.
Our analytical and modelling services provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimisation, pricing, consumer targeting and marketing mix optimisation.
In many markets, we offer a suite of consumer-focused consumer research techniques and services that address clients’ unique and specific marketing and sales issues.
Opportunity Identification
While our major clients all share a common focus on consumers, each individual client has its own distinct set of business characteristics and marketing and sales concerns. Our information and services are designed to help each client identify and act upon unique growth opportunities.
Using a structured and disciplined approach to building and managing long-term relationships, our people work in close partnership with their clients to understand their strategies and business objectives... To design the right suite of Nielsen services that fits their needs... To agree on clear and measurable business objectives... And to measure the results and clients’ return on their investment.
招聘联系方式
- 联系人: 芦文秘
- 联系电话: 65125511转834
- 传真: 86 10 6512 5522
- 邮箱: lizhongtai0713@qq.com (投递简历请注明来自:视聘人才网)
- 公司网址: http://www.nielsen.com
- 详情地址: 北京市东城区王府井大街138号新东安写字楼1座1107-1119号房间
- 邮政编码: 100006
找工作，上免费的视聘人才网:
- * 速取大学文凭和学位证书.视聘人才市场与高校合作,可查询,带档案。在线qq:294955933
视聘人才网工商自助验证提示:
- 视聘人才网的招聘信息采用名索全国工商执照信息自助验证, 招聘信息发布无人工干预.
- 请求职者在找工作时,请先验证公司名称和招聘地址与工商局信息是否一致? 再投递简历和面试